Wednesday, March 23, 2016

Dot.com to Dot.bomb


*Tulip bubble
*Stock market crash bubble -> great depression

*Stages
-innocent beginning 92-95
-boom 95-97
-insanity 97-00
-bust 2001
-the crawl back to sanity
-bonus: uh-oh

 **1984 – home computer, bulletin board system
*1992 – Prodigy, Compuserv, Genie, AOL, Delphi
-tried to run the online world, but the world wide web came
Prodigy – 1.1 m Sears and IBM
CompuServ – 1m H&R Block
Genie – 200,00 General Electric
AOL – 200,000
Delphi – 150,000
-text browsers
-mosaic browsers, graphical browser
*Free Range Media, Incorporated
-DealerNet
-SPRY, Inc – Internet in a Box
-Second International World Wide Web Conference, 1994
--“anti-net” – industry specific internet
-Mosaic or Linux
-Laura Fillmore and Johnny Pneumonic

 **Boom 95-97
*1995 – Netscape – Jim Clark and Marc Andreessen
-Wired and hotwired
-MCI and Gramercy Press (virtual world) (but slow modums)
-How to publish on the internet (Fry’s book)
-Pathfinder launched (magazine)
-advertising age magazine
-Old vs. young battle in Prodigy
*1996
-Compuserv bought Spry
-Freezone to Thomson Target Media (2m)
-Super Bowl xxx (starwave)
-Yahoo! Search -> Community
-Amazon
-USweb

**Insanity 97-00
-IPO.com
-Public offerings
-venture capitalists
-AOL takes charge
--buys compuserv
-(Peter principle – promoted to your incompetence)
--Compuserv too devoted to Microsoft, Microsoft Media bugged.
-Infospace goes public (yellow pages)
-Burn Rate written
-Net guide – magazine that is a spreadsheet of new websites
-LoudEye Technologies IPO
-Marchfrist goes bust
-Pets.com goes bust
-Infospace worth more than Boeing.
-fuckedcompany.com (share layoff rumors)

 **Bust 2001
-Exodus communications declares bankruptcy. (got greedy, hosted companies collapse)
-Freezone close
*A lot of companies bust, but…
-Amazon posted a profit
-Ebay
-Yahoo
-AOL bought Time Warner
-Priceline.com rehires William Shatner and Leonard Nimoy
(-tech people salaries very high, had to layoff people)
-Microsoft did get hit

-Yahoo bought a lot of stuff, came back
-Time Warner rebought AOL

Guest Speaker: John Dimmer


*(Oregon Duck) University of Oregon
*Cloverpark Hichschool
*Golf
*BS in finance *Puget Sound bank
(?) *Surety bond (Insurance/Bond)
*Free Range Media 94 with Fry
-Sold in 1999
--Employment agreement – Sacked, severance package
--Retired for 3 weeks at age 39.
*(Dot com boom – companies that don’t exist until put on market)
*Dot com bust April 2000
*Angel investing, technology. (typically go for 1%-3%)
*Hiring the right people in the right places.
-(Right folks can become wrong folks if business rapidly changes)
-Keeping a warm body in a spot even if suboptimal
*Partnership with friends
-Built a Honda dealership
--Good manager hired. Golden handcuffs needed.
---Honda store is franchisee of franchiser Honda. Couldn’t give him equity cause Honda is reluctant.
---Manager wants an RV(Airstream) dealership. After financial crisis 2008. Did well.
----Largest Airstream dealer, every 1 in 4 global airstreams.
----Airstream recession resilient
----Ted oversees Honda & Airstream. Golden handcuffs.
-----But then they moved him out of Honda.
-----New manager. Good guy, once again need golden handcuffs.

**Funding your business
*Business lifecycle phases
-Concept – Idea
-Start-up – organization structure. Nominal or no profit.
-Expansion – business established in market
-Mezzanine – prepare a company for initial public offering (IPO)
-Exit – Prepare a company for sale transaction.
?Market share? – Owning a percentage of the market.
?What does mezzanine mean? – “Intermediate” Between not-IPO and IPO.
-IPO means you get government regulation.
 
*Fund types
-Debt - borrow cash.
-Equity – sell ownership interest.
-Hybrid – Debt/preferred securities convertible into equity.
-Other – Business plan prize money. –Government grants. –Veteran program –Crowd sourcing
(?)-Preferred securities – common stock vs preferred stock. Common is flexible for when company liquidates. Preferred is specialized.
--Converted debt into stock that works like debt. Some people think it looks better.
-In crowd sourcing, don’t over commit, make sure you can deliver.

*Legal structure – some business structures restrict certain funding.
-Sub-Chapter S Company – “Pass-through entity.” Cannot have Limited Liability Companies (LLCs) be shareholders.
-“C” Corporation – well defined laws. Self-contained. Drawback: double taxation of dividends.
-Limited Liability companies.

?Corporations are people – “C” corporation. Sued like a person.

*Stages of investment
-Concept or idea – Founder’s money. Enough to have “skin in the game.” (but not “all in”)
-Proof-of-Concept – Friends and family money. (Accredited investor laws…)
Product Design – Angel money
Expansion – Venture Capital

-“Skin in the game” means stick around. Not “all in” means less pressure.
-Not-accredited investor can stop a buyout, so you gotta buy them out. Have a predetermined buyout plan so they don’t hold you ransom.
-Keep number of family investors low, phone calls.
-Angel group presentation cost: $250-$500
--Look for groups predisposed to your business or demographic.

-As an angel, John Dimmer looks for people. Investing makes a relation. Prefers people over idea. He’s trusting people to follow through.
--Likes investing in spaces he knows.

(questions)

*Accredit investor questionnaire.
-Non-accredited is a problem in stock for stock sales. Doesn’t apply to cash buyout.

?Could you still retire? –Yes. –Don’t see that happening.
-Home office. Wakes whenever.
-Dad is the same.

*Tech. business – does not miss the 24/7 pressure. (literally dreaming solutions)

*Strengths and weaknesses
-Cannot write HTML or code
+Operations. HR. Finance.

Guest Speaker: Amy Salin


*UW Seattle campus
*UW Business Plan Competition
*Health Innovation challenge (prototype challenge)
-Health app
-Health data
-Diagnostic tests
*Environmental Innovation challenge (8th year)

*Challenges tend to lead to Business Plan Competition
-Business Plan -> New Venture Competition (rename pending) (“Business Plan” is intimidating)
*Business Plan Competition Timeline
-Screening Round – Online, judging points
?Pushiness?
-Investment Round – It’s a trade show, booths. Be confident, but not pushy. Judges have 1000 fictional dollars.
--Handouts
--Saurkraut company
-Coaching round – Mandatory, uncompetitive.
?Gender ratio?
-Prizes for top 4.
-Investment Round has separate prizes, like “best idea.”
--Special idea – benefits low income seniors. (AARP foundation)
--Internet of things prize.

 *Academic exercise, looks good on a resume.
*Google how to find patents, talk to mentors.
*Screening round fail: Not doing enough research, not answering the questions. Meaningless financials, make them defendable.
-Do admit there is competition. –Do not overestimate market
*Can recruit non-students
(?) * Website has past winners and entrants. Success stories.
*Careful with whether your team is friends or not.
-Have hard talks early. Have stuff in writing.
*Only people with nametags can talk to judges. Got 4 nametags.
?Not going. What do I draw from this?
*Project manager – technical, finish thing.
*Program manager – Ongoing campaign, sales and marketing.

Guest Speaker: Brian Forth


*1 company 18 years, SiteCrafting
*Lived through hard times
*Mobile apps
*Started as elementary school teacher, came to Tacoma (former film and philosophy major0
*Taught 5th graders to code, build websites.
*Teacher Universe
*Dot com bubble burst, declined moving to San Francisco
*Company survived downturn by being diversified.
*Charges extra for exclusivity.
*Kill clause: if they cancel the contract, they still owe money.
*Keep energy even.
*Had sales person overpromising. Commission sales person. Bad clients.
-Business cards on walnuts. Dammit.
*Relies on word of mouth. Word of mouth comes from satisfied customers.
?What product are you most proud of?
*Build an application for movie studios, let them compare cuts and select their favorites. Owning company is Deluxe.
*”The only thing permanent is change” “No man steps in the same river twice” feels like a different company each week.
?Company hierarch?
?What kind of businessman are you?
*Likes fishing.
*Fry and Brian bad at firing people.
*Not good at coding now, job is to sell it.
*Good with understanding clients.

 *Selling product to client, selling client to staff.
*Mobile applications.
-Iphone the defining invention of his career.
-Apps became a vanity thing.
?Does your business have an app? –No. Just need a site.
-Sites as the app is better for multiple devices. Only need 1 set of code.

 *Gearlab – Testing company within SiteCrafting.
-Testing user interaction
-eye sensors
?Gearlab tested any games?
-Provide highlights and data.
-Convinced a cable company to bundle.
-Companies are not often used to user testing and data.

*First client: electrical distributor website.
*Most exciting product: -impossible stuff
-APs – digiplayer reserving on flights
--Other company gave up, got it launched in 11 days.
*SiteCrafting and GearLab separate
-Can sell easier
-Can prevent conflict of interest
*Good training ground for Amazon and Google.
-But good retention due to company culture: see things through, made things they are proud of.
*Exciting company as they work with a different client each week.
*Cares for problem solving. Integrity, perseverance, learning.
-Not too concerned for starting code skill.
*Realized he wanted this when he made more money after school.
*Biometric playtesting
-Can play fruit ninja with his eyes.
--Talk to Chuck.
*”The Obstacle Is The Way” – Recommended book
-No battle plan survives contact with the enemy.
--Same with business plans.

Guest Speaker: Erik Hanberg


*Started 26 – Non-profit movie theater director
?Non-profit movie theater? – plays indie movies, old movie, exist for the love of film.
-“For surplus,” money goes back into organization.
-Volunteers are unpaid.
*Strived to make it autonomous
*Wife graphic designer entrepreneur
*Just kind of fell into entrepreneuring
-Starting and finishing something no one else told you to do.
Self motivation
-Ran for office, also self-motivation
*Advice: Start and finish things.
*”Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison
*”New laziness is not about physical labor, it is fear. Fear of expending emotional labor.” – Seth Godin
*Publishing
-Literal time investment
-Selling a book not written yet.
--Said it was out of print, did not accept money. Ask for email if interested.
-Publish system. Author gets 10% of book sale. So publisher sells it for 3$, reseller sells it for 20$. Author just made 30 cents.
--E-books disrupt system, author can get 70% of retail.
*Unintended revenue.
-Being consulted based on experience
*Sidexside (design, main thing) *The Horation *Exit133.com *Suite133
*Books worth reading
-The 100$ startup
-4 hour work week
-E-myth revisted
-Turning Pro
*Advice for fiction writer: write first book
*Worked on books around the edges.
*Understand the business of your art.
-Get best readership.

?What are your genres?
?How hard is your science?
?Degrees? – B.A. in English, helped in writing, not entrepreneurially though.
*Time investment applies to graphic design I.P.
*Fry’s wife is the rock, Fry is

Guest Speaker: Derek Young


*Tech background
*Side Projects
*Sports team management site - Got picked up
*Exit 133 - Tacoma politics site, news
*Tacoma runners - runner club. Company cause permits and insurance.
?You run?
*Personality, high risk propensity
(Delusions of grandeur can help - Fry)
*Remote partners - virtual Hollywood effect
*Likes to make companies like Fry, not into active long term analysis.
?Know people who like long term management? - Yeah, there are. Founders are rarely the long term runners.
*Startup money is an equation considering risk and reward.
*About customer relation.
*Tracking tool. Kinda scary actually.
*Does not recommend "business plan first," should test and try first. Plan is paralyzing.
*Whiteboard mind map to find names.
*Assbomb.com - placeholder name.
?Where do the ideas come from? - Can amalgamate them. A whiteboard helps.
*Role: external relationships. Not HR.
*MBA helped him with language, explaining technical things in simple language.
*Crowdfunding – likes it for products (games) and manufacturing. Doesn’t like it for services and arts and such.
*Evernote
*Forensic accounting class – companies have offshore stuff to avoid taxes.
*Amicably ending partnerships.
*Did not go to Australia, big risk.

Startup.com Documentary


-Dot com boom –Dot com bubble burst
-May 8 employes
-gOVWORKS( -nextown) –naming troubles
-Silicon Valley
-Had a detractor, they’re behind the times
-Need a single point to present
-VC
-Highland diluting us before we enter the room.
-Kee. Just wants to get payed. Extortion?
-(Kaliel Tuzman) (Emotional guy)      -(company started up)
-Business summer camp
-Spanish motivational shout
-Woman wants a dog
-(Woman is Dora, Kaliel’s something. Kaliel freaked by dog and kid)
-Rival company
-Site testing. –Site goes live –Success
-Tuzman with Clinton
-Break-in, corporate espionage
*Bear market, bubble burst
-Site falling behind
*#2 CEO  guy getting terminated (Tom Herman)
-(didn’t respect Tuzman’s authority)
-Knew Tom since 15
-Mom didn’t approve of Tom’s work. Values, people over things, says people aren’t open.
-Tom would rather see govworks fail than risk personal relationships. Once told Tuzman he doesn’t trust him.

 ?-Dora falling out with Tuzman.

-Empolyees 8->200->50